The symbolism of tea continued to change in the UK as well. This marketing and the introduction of new tea-processing technology in the 1960s allowed chai to develop its now-ubiquitous presence.
The Modern South Asian Studies seminar next week features Prof Philip Lutgendorf on "Chai -why?" - The making of the Indian "national drink". However, many nationalists opposed the colonial product until the trade board repositioned tea as a unifying, homegrown force during the struggle for independence.Īn advertisement created in 1947, the year India gained independence, claimed tea as '100% Swadeshi', incorporating the image of a Ghandian spinning wheel to situate it in the movement for self-reliance. Ltd (active c.1926–c.1957) and Her Majesty's Stationery Office (HMSO) Manchester Art GalleryĪdvertisements in India also highlighted the British colonial image of tea – uniting happy labourers and mannered drinkers – as the Great Depression's effects drove efforts to expand India's domestic market.
Harold Sandys Williamson (1892–1978) and Jordison & Co. (part of the 'Drink Empire-Grown Tea' set) 1926–1933 Popular prints immortalised the scene of tea chests being thrown into the water under less-than-ideal brewing conditions. In protest, American colonists held a tea party in Boston Harbour in 1773 that instigated the American War of Independence. The company's lobbying led to a significant change in tea taxation that would give them an advantage in North American trade. Though chartered to join the spice trade there and in southeast Asia, they expanded their remit to transporting enslaved people from Africa and trading with China and the American territories.Īt its height, tea accounted for 60 per cent of the company's trade, and tea duties for 10 per cent of the British government's revenue – affording the company, and tea, an extreme influence on economic and political policy. The monopolistic East India Company founded its colonial trade routes in 1600 and aggressively established commercial and then military control in India.
British (English) School National Maritime Museum
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